top of page

Apple's New Brain: Say Hello to “Apple Intelligence”!

Updated: Jun 19

AI intergration, Apple, Siri and Chat GPT .


Apple has just unveiled a groundbreaking development in personal intelligence: Apple Intelligence. Integrated seamlessly into iPhone, iPad, and Mac devices, this innovative system combines the power of generative models with personal context, delivering unmatched levels of assistance while upholding stringent privacy standards.



From Apple newsroom.


Apple has just unveiled a groundbreaking development in personal intelligence: Apple Intelligence. Integrated seamlessly into iPhone, iPad, and Mac devices, this innovative system combines the power of generative models with personal context, delivering unmatched levels of assistance while upholding stringent privacy standards.


Apple Intelligence Features

Among the most thrilling features of Apple Intelligence is its prowess in understanding and generating language. With systemwide Writing Tools embedded into iOS 18, iPadOS 18, and macOS Sequoia, users can elevate their writing experience significantly. These tools, including Rewrite, Proofread, and Summarize functionalities, empower users to refine their text effortlessly across various applications.


Apple Chat GPT writing tools compose prompt


Language understanding improves notifications. Priority Notifications appear at the top, and summaries highlight key details on the Lock Screen, especially for active group chats. The new Reduce Interruptions Focus mode shows only urgent notifications, like texts about early daycare pickups.


Reduce Interruption focus mode


                                         Priority notifications


In the realm of image creation, Apple Intelligence introduces Image Playground, enabling users to craft engaging visuals with ease. Whether shared through Messages or dedicated apps, users can explore diverse styles and concepts to express themselves creatively.


                                         Imessage image playground personalization


Moreover, Apple Intelligence brings forth Genmoji, revolutionizing emoji personalization. Users can now craft original Genmoji based on descriptions, adding a unique flair to their messages and interactions.


                                         Creating your own emoji with Genmoji


Enhancements in the Photos app further enrich the user experience. With improved search capabilities and the addition of the Clean Up tool, users can effortlessly find and enhance their photos and videos.


Creating memory movie with prompts


Siri undergoes a transformative evolution with Apple Intelligence, seamlessly integrating into the system experience. With enhanced language understanding and onscreen awareness, Siri assists users across various apps and contexts more efficiently than ever before.


                                        iOS 18 Siri


Apple Intelligence - Security and Privacy

A cornerstone of Apple's AI strategy is its unwavering commitment to privacy. Operating primarily on-device, Apple Intelligence ensures user data remains private and secure. For more complex tasks, Private Cloud Compute enables the system to leverage server-based models while upholding the highest privacy standards.


                                        Request when switching from Siri to Chat GPT


Mild drawbacks to consider

However, there are limitations to consider. Initially, Apple Intelligence will be available only on newer devices like the iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later models. This may exclude users with older devices from accessing the full suite of features. 


Additionally, users preferring languages other than U.S. English may encounter limitations until support for additional languages is rolled out.


Our Perspective

In conclusion, TopTech believes Apple Intelligence represents a significant leap forward in AI innovation, offering users unparalleled assistance while prioritizing privacy and security. With its robust capabilities and steadfast commitment to privacy, Apple continues to redefine technology's possibilities in the modern age.


11 views0 comments

Comentarios


bottom of page